Friday, September 7, 2007

Brand Autism - don't buzz term a spectrum disorder

See Brad Beren's iMedia Connection article with my thoughts on the coined phrase "brand autism" live on Brad's blog - please comment there.
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1 comment:

  1. Mark LoganSeptember 7, 2007 at 4:23 PM

    Way to make yourself heard, Zena. While it's true that many brands are inept conversationalists, it's an insensitive metaphor. Kudos for speaking up.

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