Showing posts with label Joseph Jaffe. Show all posts
Showing posts with label Joseph Jaffe. Show all posts

Friday, December 28, 2007

Jeremiah's post: Defining Online Community

As I have become more entrenched in social media over the last few months, I have experienced some fairly impressive social networking moments. Most of events have been wide-sweeping with major buzz to boot, others have been...I guess what you would call little online whispers - very little conversations but the content is extremely important to me.

Some of my non-work related social networking highlights include: receiving an endearing "pay it forward" compliment on facebook; being part of Beth Kanter's amazing efforts with the help of Chris Brogan to raise enough money ($10/contributor) within 24 hours to send a Cambodian woman, Leng Sopharath, to college; helping the fight against breast cancer through Frozen Pea Fridays: experiencing bumrushing the charts for Joseph Jaffe's Join The Conversation; having my nieces and nephew choose to friend me on MySpace and Facebook, being interviewed by Kim Dushinski for her soon-to-be released mobile marketing book; and, yet another moment today with Jeremiah.

This morning Jeremiah set out to define "online community" through a posting on his Web Strategy blog, followed up with twitter dialogue and blog conversation. He is asking the community to hone in on its self-defined term until the definiton "online community" melds into that which it is...real-time.

Community sourcing at its finest.

I'm looking forward to this community-made and endorsed "online community" definition to be posted on wikipedia.

Thursday, November 8, 2007

Joseph Jaffe uses social media to practice what he preaches

Ok, this post is very late in coming and I apologize, I've just been absorbing other people's thoughts on Joseph Jaffe's crowd-sourcing, social media extravaganza.

You haven't heard the bumrush buzz? Read on...

I am a Facebook friend of Joseph Jaffe, part of his Jaffe Juice group on Facebook, read his blog, as well as follow him on Twitter. Yep, I'm a Jaffe Juice Junkie :).

Joseph invited me along with several other folks to join him in his "Bumrush the Charts" social media PR event.

Jaffe asked people to participate in a monumental event - purchase his latest book, Join The Conversation, on Sunday, 10/21 via amazon.com and help him break the Amazon.com Top 10.

Jim Tobin provides a great recap of Joseph's PR 2.0 tactics.

Joseph incorporated the social media elements he discusses in this book to sell it. It was an incredible event to experience.

Yes, I bought the book, see below in true socnet etiquette, Jaffe thanks me at 2:15pm:


and when will my name ever appear before Karl Long's again? Seriously, very nice touch, Joe!

And I'm over halfway through the book and using nuggets everyday in my current role, more to come...