Sprint's Wireless Revolution - What Do You Think?

Asking for your gut feel on Sprint's latest commercial:



Disclosures: I worked at Sprint over ten years ago. Also, Dan Hesse used to be my current company's CEO.

That said, I don't have a hidden agenda with my question. I'm just curious as to what others think about this ad.

I do think this commercial is authentic Hesse style, literally walking the walk. My quick take away: Here's what makes sense, 1 price for all you do (voice/data agnostic) on your wireless phone.

Nice finish with Hesse's email on the endframe. Transparent. Simple. Relevant. Now. Definitely a departure from Sprint's previous futuristic, light commercials.

Thoughts?