Wednesday, July 22, 2009

The Brand Advocate Social Web Style

If you are needing a quick explanation of why word of mouth brand advocacy thrives on the social web, this video nails the concept simply.

Jeff Bezos on Amazon Acquisition of Zappos

There's been a lot of chatter about Amazon's acquisition of Zappos. This video is brilliant conversational marketing by Bezos. He brings us back to Amazon's grassroots start and their focus to obsess over customers versus obsessing over competition. He gives a quick short list of the things he knows including "It's Always Day 1." And most importantly, Bezos discusses the strength of the Zappos culture.

It's short and, I think, it is an excellent execution of YouTube's strengths. Bezos should listen in on the conversation happening on the video page and engage there as well. We'll see.

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