Sunday, April 25, 2010

Sprint's Social Story: Customer Care

So I've been off the blog posting grid for awhile...I started with H&R Block in mid-January. My first tax season consumed most of my time and if I wasn't thinking work, I was busy with my family. I'm betting that next year you won't hear from me much from January-April either. Now that it's post April 15th, I have time to dust off my home laptop and share again.

I left off talking about Kansas City's IABC's Business Communicator's Summit. Another social media shining star that I was lucky enough to present with, Jason Gretzen (@jginkc), leads Sprint's social media efforts. In his presentation, Jason shared his team's 2009 focus on: 1) Executive buy-in; 2) Meeting customers where they are online through Twitter (@sprintcare), Facebook, etc.; and, 3) Building internal brand advocates to help share the Sprint story everywhere.

<div style="width:425px" id="__ss_3852743"><strong style="display:block;margin:12px 0 4px">Sprint Social Media Story: Customer Care</strong><div style="padding:5px 0 12px">View more presentations from Zena Weist.</div></div>

Posted via web from zenaweist's posterous

Tuesday, April 20, 2010

Happy Birthday, big sis!

You would have turned 48 today. You passed away too suddenly last November here in St. Louis.

Happy, happy Birthday, Annette. It's so very odd to be in St. Louis without you. I took in a Cards game for ya - yep, the stadium does rock. Had one to many beers at the game for ya as well ;->. Miss ya, hon!

Posted via web from zenaweist's posterous

Wednesday, April 14, 2010

360i's take on Twitter's Promoted Tweets Ad Platform

This quick 360i read highlights the how and several Twitter's promoted tweets works (including topline metrics), what the marketing challenges are, what to consider before plunging in and what's next.

Posted via web from zenaweist's posterous