Last month, I zipped through the following deck at Jason Fall's Social Media Explore Summit in Dallas. It includes two Fortune 500 case studies discussing how firms incorporate social media into enterprise-wide programs. I was lucky enough to have led both initiatives - one with a C-suite champion and one without.
Though I cut the presentation down by half, there's just too much content to cover during a 30 minute talk. I felt like I was running a marathon and though the Dallas crowd was very responsive, I know I should have kept to key points that help tackle cross-functional social media programs. In fact, Jason reminded me last week to "whittle the sucker down to core points, dammit." ;)
So for Nashville's Explore, I will be slashing the copy, cutting out slides and focusing on sharing the social business headlines. I will be explaining the watch-outs and providing you with core takeaways while weaving in Edelman's social business methodology along the way to help reinforce the key guiding principles that will help you make your enterprise-wide social media initiatives successful. I hope to see you in Nashville on April 13!
In the meantime, check back here for deeper dive points of consideration from the above deck. I promise these posts will be in bit-size, right-size digestible chunks for you to have for reference while you are developing your enterprise-wide social business plan.
Monday, March 5, 2012
Monday, February 27, 2012
Wednesday, December 7, 2011
Kansas City - City of Entrepreneurs and Google Fiber
This is about a three minute Kauffman Sketchbook video providing us with a background on Kansas City's rich entrepreneurial roots and how Google is partnering with local businesses to keep the entrepreneurial spirit thriving.
I am so proud to have taken part in Kauffman's entrepreneurial program at UMKC, work for two of the five highlighted Kansas City brands listed and most importantly call Kansas City home.
Big thank you to Stephanie Sharp for reminding me about this video.
Monday, December 5, 2011
The SoDA Digital Marketing Outlook Survey
It's that time of year. 2011 recap surveys are hitting our inboxes. Here's one for you to not overlook...
Share your opinions on digital marketing with the Society of Digital Agencies (SoDA). They have released their 2011 Digital Marketing Outlook survey and are looking for industry insiders to provide their input. These insights will be printed in the 2012 edition of The SoDA Report.
The survey will take approximately 10 minutes to complete and will focus on your experiences with, and plans for digital marketing. To participate, click http://bit.ly/w4mi8W to start. In return for your time and sharing your insights, you will receive a copy of The SoDA Report as well as additional content updates throughout the year as The SoDA Report moves to a quarterly editorial calendar for 2012.
Take the 10 minutes to fill the survey out, The SoDA Report is worth it!
Still doubtful? Check out the 2011 report and then decide.
Tuesday, November 22, 2011
What Gives You Pause?
Pausing a moment on this hectic day to reflect on how blessed we are to have four healthy children. We are so very thankful!
Happy Thanksgiving from The Weists!
Friday, September 23, 2011
Louisville Emerging Media Summit Social Business Optimization Presentation
Just getting around to uploading my presentation from last week's Louisville IABC-LDA Emerging Media Summit. We walked through two Fortune 500 social business case studies and discussed emerging media methods and trends from Edelman.
Louisville IABC - Operationalizing Social Business View more presentations from Zena Weist
A huge thank you to all the IABC-LDA volunteers who really went out of their way to make all the speakers feel right at home last Monday. And a special shout-out to Jason Falls! Thanks for making my first trip to Louisville such a memory maker, Fallsy!
Please leave a comment if you have any questions on the deck's content and I'll follow up.
Wednesday, September 14, 2011
She's Five, Hold on!
Our five year old was so excited to have me all to herself tonight. It's rare with three older siblings and hectic nightly practice schedules. I thought she'd want to look at magazines, paint her nails, or dance to the latest teen singer's hit. I was wrong. She wanted to go for a walk.
Not only did she want to go for a walk in our neighborhood but she wanted to hold my hand the whole time. She's typically five going on 17 in her prefereneces so I was savoring the moment and felt compelled to share as these requests present themselves so rarely. She's in such a hurry-to-grow-up-and-be-big-like-her-brothers-and-sister mode.
We walked hand-in-hand talking about butterflies ("there's not enough in our neighborhood, where do we go to get more?"), dogs ("they just bark because they are looking for another dog to play with"), the chill in the air ("the leaves will change soon Momma") and I was soaking it all in.We stopped every few blocks to sit on the sidewalk, rest and chat. Neighbors drove by and waved. I silently hoped they could be in my shoes soon...walking with their kiddos hand-in-hand.
When we got back home. She took a long bubble bath and we played with all her "little girl" bath toys. She wanted to go to bed early before the "big kids" got home. Before I tucked her in she wanted me to read her a story. This is big time old school because she typically needs to read to me or my husband.
She picked out her princess storybook and I read her two stories while we snuggled in her twin bed ("Momma, I love how we both fit in my bed, we are little girls.") My answer was matter-of-fact "I love being a little girl." ("Me too, Momma. Me too.") Extra snuggle. What a memory for me!
She turns six next week.
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