Social Fresh Nashville - Social Media Conference for Marketers

Social Fresh has created social media conferences tailored to marketers needs. If you are interested in finding out how large, mid and small-size brands have integrated social media into their marketing and communication, Social Fresh is a fantastic conference for you.

<p>What is Social Fresh? from Social Fresh on Vimeo.</p>

Social Fresh is a 1 day conference that is held in multiple cities throughout the United States and here's the 2010 conferences. The next Social Fresh is in Nashville (see full schedule at the bottom) on January 11. Jason Keath (@jakrose), Social Fresh founder, asked me to speak on the ROI in Community panel with Amber Nashlund (@ambercadabra) and DJ Waldow (@djwaldow).

Jason talks more about the variety of speakers (between 30-35 representatives from brands, agencies and vendors that have been blazing the social web trail) at the Social Fresh Nashville conference below including two phenomenal keynotes. One keynote is from my marketing friend that kicks serious social media bootie, Jason Falls (@jasonfalls) and the other brilliant online communications and marketing expert, Geno Church (@genochurch).

<p>Social Fresh Nashville Speakers - Social Media Conference from Social Fresh on Vimeo.</p>

Have you already registered? Please let me know your travel plans so we can meet either the night before, day of or at the January 11 evening gathering. If you haven't registered yet, you can still buy tickets. Hope to see you in the Music City next Monday!

 

 

 

 

Posted via web from zenaweist's posterous

The EMBARQ Social Story

As some of you know, I work for EMBARQ , a regional telecommunications provider, in the corporate brand team. A few of you have asked that I share our social story on my blog. I typically don't talk shop so this is new territory for me...

Over the last two plus years, a cross-functional EMBARQ team has developed and begun implementing a corporate-wide social media roadmap which we recently shared at the NewComm conference, sponsored by the Society of New Communications Research (SNCR).

Integrating Social Media in a Fortune 500

View more OpenOffice presentations from Zena Weist.

Amber Nashlund, Radian6's Director of Community, interviewed our social media outreach team and created a comprehensive case study in handy PDF format of our social conversation endeavor.

We have several partners and internal teams that have helped us accomplish our key objectives. We wouldn't be where we are - helping our customers online daily as we do - without their efforts.

First and foremost, Dan Alcazar, EMBARQ Brand Vice President and Consumer Marketing Officer. Without Dan's executive support and advice, we wouldn't have passed go. Jerry Green, Brand Group Manager, helped lead the charge on our key online marketing initiative, the EMBARQ YouTube Brand Channel, with our customer-focused, Kevin Cobb masterminded "how-to" series. Our community manager Linda O'Neill championed the online customer outreach process under the direction of Mark Akason that Joey Harper (aka EMBARQ_Joey) leads fantastically everyday.

Also, much appreciation to Harry Campbell, EMBARQ Consumer President, who championed our roadmap through the enterprise and made it sync with his entire organization's vision. Our internal video team under the direction of Jerry Bova, y'all kicked serious bootie and continue to on the production of our "how-to" series! Our external communication team in partnership with their online communication agency, Metzger Associates, led an amazing online PR outreach campaign for our YouTube channel launch.

Our partners helped bring our social conversation vision to life. Google and YouTube provided us strategic guidance, best-in-channel direction, and key research findings while taking our feedback back to the engineers and getting vital changes made for our success. iCrossing developed our YouTube contest concept/creative and continue to lead the brand team's online creative, media, channel outreach strategy and search engine marketing. Metzger Associates continues to work in conjunction with Radian6 helping us keep on top of the social conversation.

I feel very fortunate to work with such passionate, knowledgeable individuals on evolving our social media story. Ok, that wasn't so tough of a post to write.

If you have written about your company's social story, please share the link in this post's comments.

Thrilled for @radian6, @warrenss, @ambercadabra

I love when amazing things happen via twitter including a social media monitoring tool company, Radian6, snagging two of the finest social media professionals I know. First, Warren Sukernek:

Many of you have not only been following the news of my job search on Twitter, but have also been extremely helpful in providing  job leads and support. And I am very grateful for that. I’ve shared the blog posts that several friends have written about my situation before, I’ve got great friends and Thank you for your support. Well, the fruits of everyone’s labors has paid off! In record time, too!Warren, Twittermaven, Jan 2009

 

and even more fantastic news from Amber Nashlund:

Today, I officially accepted the opportunity to join my long-time client, Radian6, full time as their Director of Community. You’ve heard me say that I’m all about figuring out in nitty-gritty terms how all this social media stuff applies in a business context, and now I’m going to experience that that first hand. I was honored that the team at Radian6 thought enough of me that they wanted me as a more permanent part of their team.Big News for the New Year, Jan 2009

Congratulations, @warrenss and @ambercadabra! Looking forward to your expertise being shared with even more people with your new roles at Radian6.