As some of you know, I work for EMBARQ , a regional telecommunications provider, in the corporate brand team. A few of you have asked that I share our social story on my blog. I typically don't talk shop so this is new territory for me...
Over the last two plus years, a cross-functional EMBARQ team has developed and begun implementing a corporate-wide social media roadmap which we recently shared at the NewComm conference, sponsored by the Society of New Communications Research (SNCR).
Amber Nashlund, Radian6's Director of Community, interviewed our social media outreach team and created a comprehensive case study in handy PDF format of our social conversation endeavor.
We have several partners and internal teams that have helped us accomplish our key objectives. We wouldn't be where we are - helping our customers online daily as we do - without their efforts.
First and foremost, Dan Alcazar, EMBARQ Brand Vice President and Consumer Marketing Officer. Without Dan's executive support and advice, we wouldn't have passed go. Jerry Green, Brand Group Manager, helped lead the charge on our key online marketing initiative, the EMBARQ YouTube Brand Channel, with our customer-focused, Kevin Cobb masterminded "how-to" series. Our community manager Linda O'Neill championed the online customer outreach process under the direction of Mark Akason that Joey Harper (aka EMBARQ_Joey) leads fantastically everyday.
Also, much appreciation to Harry Campbell, EMBARQ Consumer President, who championed our roadmap through the enterprise and made it sync with his entire organization's vision. Our internal video team under the direction of Jerry Bova, y'all kicked serious bootie and continue to on the production of our "how-to" series! Our external communication team in partnership with their online communication agency, Metzger Associates, led an amazing online PR outreach campaign for our YouTube channel launch.
Our partners helped bring our social conversation vision to life. Google and YouTube provided us strategic guidance, best-in-channel direction, and key research findings while taking our feedback back to the engineers and getting vital changes made for our success. iCrossing developed our YouTube contest concept/creative and continue to lead the brand team's online creative, media, channel outreach strategy and search engine marketing. Metzger Associates continues to work in conjunction with Radian6 helping us keep on top of the social conversation.
I feel very fortunate to work with such passionate, knowledgeable individuals on evolving our social media story. Ok, that wasn't so tough of a post to write.
If you have written about your company's social story, please share the link in this post's comments.
Showing posts with label social media strategy. Show all posts
Showing posts with label social media strategy. Show all posts
Saturday, June 6, 2009
Tuesday, December 11, 2007
Social Media Buzzwords and Twitter WOM
Ah, it's days like today that make me so happy to be part of the everchanging social media landscape.
This morning through Pete Blackshaw's Facebook group, Consumer-Generated Media, Pete directed me to his ClickZ article, "Official 2008 Buzzword Forecast."
Pete is a passionate, enthusiastic speaker; a cutting-edge marketer; and, IMHO a social media guru. He calls it like he sees it (and 9 out of 10 times, he nails the trend at hand) and he is personable, meaning he let's people in - so he's authentic regarding work, play and family.
Yep, and there's no kick back for me on this...I only know Pete through webinars, his blogs, and facebook. I'm touting him only because his blog is relevant to my work and he writes relevant, conversational posts in a way that helps me educate through out my organization without overwhelming.
Anyway, Pete's Buzzword Forecast is a must read and share. He has a pulse on socnet subjects marketers are dealing with, terms we will be using and his defensive brand strategies are spot on.
And another great post of Pete's is his post on Peter Kim's Top 20 Marketing Blogs.
And here's the other 12/11 social media occurrence that I had to write about, Jeremiah Owyang's post on Twitter. Jeremiah's current gig is a Forrester senior analyst and he is best known for his blog, Web Strategist.
In his blog post today, Jeremiah talks about the changes he is experiencing with Twitter. Those that follow me know I'm all about this microblogging utility. Twitter has changed the way I consume media as with many others as well.
Jeremiah tweeted about his post and low and behold, look how many people have commented. Over 200 the last time I checked. It appears his post is so popular his host server is down at this time. Twitter is lagging today as well, maybe it has to do with the Jeremiah buzz as well. WOM is going strong on Twitter today.
On Twitter:
Follow Pete Blackshaw: http://www.twitter.com/pblackshaw
Follow Jeremiah Owyang: http://www.twitter.com/jowyang
Follow me: http://www.twitter.com/zenaweist
This morning through Pete Blackshaw's Facebook group, Consumer-Generated Media, Pete directed me to his ClickZ article, "Official 2008 Buzzword Forecast."
Pete is a passionate, enthusiastic speaker; a cutting-edge marketer; and, IMHO a social media guru. He calls it like he sees it (and 9 out of 10 times, he nails the trend at hand) and he is personable, meaning he let's people in - so he's authentic regarding work, play and family.
Yep, and there's no kick back for me on this...I only know Pete through webinars, his blogs, and facebook. I'm touting him only because his blog is relevant to my work and he writes relevant, conversational posts in a way that helps me educate through out my organization without overwhelming.
Anyway, Pete's Buzzword Forecast is a must read and share. He has a pulse on socnet subjects marketers are dealing with, terms we will be using and his defensive brand strategies are spot on.
And another great post of Pete's is his post on Peter Kim's Top 20 Marketing Blogs.
And here's the other 12/11 social media occurrence that I had to write about, Jeremiah Owyang's post on Twitter. Jeremiah's current gig is a Forrester senior analyst and he is best known for his blog, Web Strategist.
In his blog post today, Jeremiah talks about the changes he is experiencing with Twitter. Those that follow me know I'm all about this microblogging utility. Twitter has changed the way I consume media as with many others as well.
Jeremiah tweeted about his post and low and behold, look how many people have commented. Over 200 the last time I checked. It appears his post is so popular his host server is down at this time. Twitter is lagging today as well, maybe it has to do with the Jeremiah buzz as well. WOM is going strong on Twitter today.
On Twitter:
Follow Pete Blackshaw: http://www.twitter.com/pblackshaw
Follow Jeremiah Owyang: http://www.twitter.com/jowyang
Follow me: http://www.twitter.com/zenaweist
Tuesday, November 27, 2007
Social Media Snack Done Right
I follow some social media strategist on Twitter as their tweets typically provide snippets of industry commentary. These 140 character cliff notes help me quickly shift through the vast about of social media information out there and find what's relevant to me - *right* now.
This morning, it was Jeremiah Owyang's tweet that caught my eye:
The middle tweet in particular, given that I'm in web marketing. I clicked on the link to Jeremiah's blog and proceeded to read the specific posts that he recommended.
It was quick, simple and really h e l p f u l.
This morning, it was Jeremiah Owyang's tweet that caught my eye:
The middle tweet in particular, given that I'm in web marketing. I clicked on the link to Jeremiah's blog and proceeded to read the specific posts that he recommended.
It was quick, simple and really h e l p f u l.
Subscribe to:
Posts (Atom)
Posts
