Tuesday, February 11, 2014
Book Review: Jim Tobin’s Earn It. Don’t Buy It.
Thought-provoking Challenge to Standard Social Media Marketing Practices from Jim Tobin, a Proven Industry Doer
Heads up on Earn It – it isn’t a quick read, it’s more of a workbook. Think Harvard Business Journal case study not Mashable trending story. This is a get-out-your-highlighter-and-keep-this book-within-reach social media marketing resource!
Disclosure: Ignite Social Media is a partner of Expion and Jim Tobin gave me a copy of his book to review.
This article originally posted on Expion blog.