Sunday, February 28, 2010
Johnny's Tavern: Keeping the Online Conversation Going Offline - A Local Restaurant's Social Story
Continuing with the IABC's Business Communicators' Summit, this post is focused on a Kansas City smallbiz example of using social media to continue the conversation with customers in between their in-store (in this case "in-restaurant") visits.
Alexis Ceule (@alexisceule) presentation on a small local business @JohnnysTavernPV's social media pilot program.
I think the key to Alexis' social site strategy for Johnny's is the focus on instant “in the moment” conversations. She pushed the organization to meet the customer at the point of need with relevant content and to build relationships.
In fact, 85% of Johnny's social site conversations are not branded. Also, their tie social site promotions with having their friends, fans and customers meet up at Johnny's to shift the online conversation to "live and in person" get togethers. So Johnny's has become the favored place for "social site friends" to gather for catching up face-to-face.
Straying a bit from my re-hash of our panel, next up will be a brief post on Chris Brogan's KC/IABC keynote.