The Hub is the Hub is the Hub

As brands evaluate budget spend on online marketing initiatives including our social network presences, our own websites are the common sense place for us to focus a majority of on our resources. Though industry buzz might have the focus leaning toward social networking sites, most brands have kept their online marcom compass pointing to their hub.

From Reuters...

Below the surface, another structural change has been taking place, which predates the recession: organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media.

 

Technology is enabling companies to communicate in ever more sophisticated ways directly with their customers, while social networks like Facebook and Twitter offer ways for users to multiply the effect of corporate messages.

 

Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. "It's been 50 percent or more for the last three years," he says.

 

 

Posted via web from zenaweist's posterous