Proactive objectives
Reactive objectives
These are your offensive and defensive objectives, in business planning we all have them in some form or fashion. John G. from Comcast said something revolutionary in a webinar a few weeks ago. And I'm paraphrasing here..."It's not proactive and reactive only now, your objectives need to be interactive to bring you success." If we only listen or we only shout out, how in the world are we going to be a part of the conversation?
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