Ok, as I try to explain social networking to my offline friends, it's easier to just show them with something they are interested in that's on a socnet site - then it clicks for them.
However, I always start with showing them Lee LeFever's "Social Networking in Plain English" easy-to-understand quick video:
All of LeFever's social media videos on YouTube are very informative, quick and stand up to his claim - Explanations in Plain English. Lee and Sachi have crafted an amazing company called Common Craft and their blog is worth subscribing to - plum full of great brain food.
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