Tuesday, November 20, 2007

WOMMA + Viva Las Vegas = Recipe for Success

Start with an overview of the success of the Halo 3 viral campaign, mix in Hazelnuts - aka Sister Hazel fans, throw in a deep dive into the aftermath of Dell Hell with Lionel Menchaca who turned listening on its ear with passionate customer advocacy, a dash of Cranium flare from the Grand Poo-Bah, a pinch of love from Andy Sernovitz and pack in a few dozen relevant breakout sessions, mix well and bam!

You have a recipe for WOM success!

Yes, that was last week's WOMMA Summit. And it was lipsmacking delicious for this conversational marketer.

Though there were many nuggets of juicy social media information including commentary on metrics, brand case studies, influencers, ethics, and so on, my favorite summit quote which Spike captured, sums up social networking perfectly for me:

“From the outside looking in, you can’t understand it. From the inside looking out, you can’t explain it.” - Ken Block, Lead Vocalist, Sister Hazel, on the magic of communities.

Excellent summaries on the "No Fans, No Band" Sister Hazel WOMMA session:
John Bell
Kaitlyn Wilkins
MGH Bloggin Team

More to come...

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