Thursday, September 20, 2007

20 Question Version of Go Where Your Consumer is...

Do you know where your target consumer's online socnet haunt is? Is it facebook, is it MySpace, is it Gather, Bebo, Ning? Is it the cute Yahoo mashup?

Are you listening to the socnet conversations your target is having? Is it passive listening or active listening? Are you monitoring the conversation pulse? Have you identified the influencers? Are you joining in to the conversation offline (emailing influencers, building relationships) and online, taking notes, paying heed to input, appreciating feedback, making changes? You know - embracing the multi-influencers' say.

Are you moving from the mindset of consumer to prosumer? Because you need to be, your target is already there. Your zealot target is on socnets keying their ideas to someone, are you listening? Are you asking for collaboration with R&D from a multi-influencer base?

Do you know what your target consumer's favorite widgets are? Are you creating them in your target's socnet space?

Or are you only developing online banners and maybe SEO/SEM that drive to your corporate site or a campaign microsite? Paying for strategic planning, ops, hosting, creative development and hoping the masses will still keep coming to a site just for you.

Hmmm...the prosumers have aggregated their content feeds into their socnet page/profile. So the content is coming to their page so they don't need to go out to the content sites that run the cool rich media panel ads anymore. Do you feel socnet is bleeding edge? It's actually leading edge and a perfect venue for conversation pulse - trend analysis.

There's definitely a need for an online media mix, I'm not suggesting anyone walks away from traditional online advertising, corp sites (your revenue stream), etc., just join in to the socnet conversation, it's time to take a deep dive (start with toe in the water if need be) and make socnet part of your online portfolio.

Kevin King, SVP of Edelman, recently shared with me and I'm paraphrasing "in online, content used to be king, now conversation is king."

Is conversation king with your organization?

Ok, so I asked 16 questions, more to come as I revise this...I'm exhausted.

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