Friday, September 7, 2007

Brand Autism - don't buzz term a spectrum disorder

See Brad Beren's iMedia Connection article with my thoughts on the coined phrase "brand autism" live on Brad's blog - please comment there.

1 comment:

markinkc said...

Way to make yourself heard, Zena. While it's true that many brands are inept conversationalists, it's an insensitive metaphor. Kudos for speaking up.