Thursday, December 6, 2007
Facebook is now living in the reality of our opt-in world
So I'm reading Mark Zuckerberg's Beacon apology on the Facebook blog today and I unconsciously start humming Madonna's Material World. And my inner voice is singing - "We are living in a opt-in world and I am an opt-in girl. You know that we are..." and for those of you that know me - yep, even my inner voice is singing it off tune.
Anyway, I'm surprised that the up-and-coming, over-buzzed, media-darling, "we are grassroots", all about community Social Networking Site (SNS) didn't get from the get that communities live in an opt-in world and we *all* are opt-in girls - well, people. (sigh)
Seriously, how could there not be an uproar over constantly having to opt-out? That's so first days of email campaigns logic - faulty, slimy logic.
I wonder if Facebook did any user acceptance testing with Beacon? Not in the UI but in the actual concept down to opting out with every action. Are they that removed from the conversation pulse that they would need to do testing to know how wrong opt-out is? I'm a little stumped over the rush to market and the lack of common sense.
Lesson here: Don't lose sight of what got you to where you are.
There's good news, Zuckerberg did respond (finally) and admitted Facebook's mistakes over the last several weeks with Beacon. Yep, they changed their tune...Facebook is realizing they to are living in an opt-in world.