Tuesday, November 20, 2012

Big Brands and SoLoMo – WOMMA Summit

Editor's note: This post was originally published on Expion's blog.

Scott Gulbransen, H&R Block‘s Director of Social Business Strategy, and me – Zena Weist, Expion‘s Vice President of Strategy – talked Social, Local and Mobile (SoLoMo) big brand initiatives at the Word of Mouth Marketing Association (WOMMA)  Summit in Las Vegas last week.

The presentation started out with highlights from Edison Research‘s latest Social Habit report.  Scott and I shared examples of large brands that are leading the way in social, local and mobile such as Hilton Worldwide, Target, Oreo, AMC Theatres and Charmin. With a lot of self-deprecating humor,  we shared our own social case study of H&R Block which focused on the importance of an executive sponsor, patience – lots of patience, empowering local offices and having measurable key performance indicators that align with business objectives.

It was a unique vantage point talk given I used to run social for H&R Block and Scott is now its social champion. And though we talked about H&R Block and how Expion’s SMMS helps Scott’s team manage and optimize their local social channels, we really got a boost from talking with other brand social leaders and discussing how they are crafting their own paths with SoLoMo. It’s fantastic to see so many passionate souls doing what they do because they love their craft and the ever-shifting dynamics of our space.
Please review our WOMMA presentation in prezi (prezi is just more fun than ppt). All the snazzy prezi moves are all Scott. I realized what a prezi noob I am while I watched him create this prezi. Thanks, Scott!

Scott and I would love to know your thoughts on the deck. Please share comments below. Also, if you haven’t checked out the WOMMA Summit in awhile, we were both really impressed with the content and community vibe. A big social share of the best in breed case studies from leading brands in the industry.

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