Monday, November 19, 2012

Social Fresh West – Going from Good to Great Content

Editor's note: This post was originally published on Expion's blog.

Social Fresh West was in San Diego the last week of September. Jason Keath and the Social Fresh crew did not disappoint. The speakers came with piping fresh content (a requirement from Jason); the event leads gave us plenty of opportunities to network in fun formats; the volunteers took care of all the crazy requests;  and the attendees did not disappoint with thoughtful questions. See all the buzz around the event via #socialfresh and this great recap podcast from Sebastian Rusk.

San Diego is definitely a fantastic city to have a destination conference. And I was one of the lucky speakers for this social media event.

Jason and I discussed any presentation topic gaps the agenda had. He asked me to present on content marketing and cutting through the clutter. It’s been a few years since I’ve presented anything other than operationalizing social media in large enterprises so I was thrilled to take on this new topic since it’s one that I live and breathe every day but hadn’t put a narrative behind. And with our clients, I had a lot of great content fodder to work with.

Here’s my Content Marketing: From Good to Great presentation summary:
There’s a lot of buzz about content marketing. But what makes your content marketing plan go from good enough to great? Great content marketing combines community insights, an optimized distribution process and most importantly, content, that not only resonates with your customers and prospects, but also leads to preferred action.

In this fast-paced session, Zena will lead you through helpful large brand content marketing case studies. She’ll share tips on streamlining process and trends to help you walk away with a “good to great” content marketing game plan.

Please take a look, download if you want, and if you have any questions just comment below or ping me on twitter.

Photo credit: Swig Social

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